Many restaurant owners have found that their customers' constant connectivity to the internet and new web applications has been both a blessing and a curse for business. On one hand, customers can conduct online searches to find out about restaurants they never would have visited or heard of. Restaurant owners may be happy to find that customers are sharing good reviews of the restaurant with the rest of the online community - thus providing a free source of good marketing for te restaurant. On the other hand, a restaurant could face serious problems if customers encounter bad reviews online or even worse - can't find information about that restaurant online. Here are several tips for how to ensure that your restaurant business is not only highly visible online, but is also being shown in its best light:
1. Conduct a Google search on your own business
There is no better way to find out about how your business appears online than by "Googling yourself." Type in the name of your restaurant and browse through the first few pages of Google's search results to see what your potential customers are seeing. Because Google is beginning to personalize its search results, sure to conduct the search from multiple computers or ask friends or family to do the search as well. You may be shocked to find that the first few results include websites that display ratings and reviews by people you don't even know. These sites will prove to be an extremely valuable asset to your business so learn to monitor them consistently.
2. Implement Search Engine Optimization tactics
Upon searching for your site, you may find that your own restaurant's website is not the first item listed on the results, and that sites like Yelp! or MenuPages are trumping your site's rankings. In order to increase the credibility of your site, you will need to make sure that certain Search Engine Optimization (SEO) tactics are being implemented so your site comes up first. There is a ton of free information available online to help you learn how to use SEO on your website. The last thing you want is for a less-than-perfect review of your restaurant to show up before your restaurant's actual website.
3. Be sure to stay active on Facebook and Twitter
These days, Google and other search engines love Facebook and Twitter. If you create pages on Facebook and Twitter for your restaurant and keep them updated, it is almost a guarantee that more customers will find you via these sites. And best of all - you can control the content, which will help you to show off the good points about your restaurant. Not enough can be said about social media marketing and its capacity to increase your customer base.
4. What to do if the reviews don't look too great
Did you encounter that either customers, bloggers, or other reviewers posted something to the web that might be detrimental to your business? There are two ways to confront this problem: either encourage your loyal customers to go home and "drown out" the review with other, more positive reviews, or simply consider the bad reviews as constructive criticism. Sometimes reading the bad reviews are the very thing that restaurant business owners need to gain some perspective about how their business is doing. If the reviews that you find are truly harmful to the point of being libelous, consider contacting the review sites. These sites always have procedures in place to take down harmful or abusive reviews.
1. Conduct a Google search on your own business
There is no better way to find out about how your business appears online than by "Googling yourself." Type in the name of your restaurant and browse through the first few pages of Google's search results to see what your potential customers are seeing. Because Google is beginning to personalize its search results, sure to conduct the search from multiple computers or ask friends or family to do the search as well. You may be shocked to find that the first few results include websites that display ratings and reviews by people you don't even know. These sites will prove to be an extremely valuable asset to your business so learn to monitor them consistently.
2. Implement Search Engine Optimization tactics
Upon searching for your site, you may find that your own restaurant's website is not the first item listed on the results, and that sites like Yelp! or MenuPages are trumping your site's rankings. In order to increase the credibility of your site, you will need to make sure that certain Search Engine Optimization (SEO) tactics are being implemented so your site comes up first. There is a ton of free information available online to help you learn how to use SEO on your website. The last thing you want is for a less-than-perfect review of your restaurant to show up before your restaurant's actual website.
3. Be sure to stay active on Facebook and Twitter
These days, Google and other search engines love Facebook and Twitter. If you create pages on Facebook and Twitter for your restaurant and keep them updated, it is almost a guarantee that more customers will find you via these sites. And best of all - you can control the content, which will help you to show off the good points about your restaurant. Not enough can be said about social media marketing and its capacity to increase your customer base.
4. What to do if the reviews don't look too great
Did you encounter that either customers, bloggers, or other reviewers posted something to the web that might be detrimental to your business? There are two ways to confront this problem: either encourage your loyal customers to go home and "drown out" the review with other, more positive reviews, or simply consider the bad reviews as constructive criticism. Sometimes reading the bad reviews are the very thing that restaurant business owners need to gain some perspective about how their business is doing. If the reviews that you find are truly harmful to the point of being libelous, consider contacting the review sites. These sites always have procedures in place to take down harmful or abusive reviews.
I am a blogger and contributor for Entrust Cash Advance.
Does your small business need funding? Check out Entrust Cash Advance for money for your business.
Does your small business need funding? Check out Entrust Cash Advance for money for your business.
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